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Facebook launches first “Facebook for Vietnam” campaign


Delegates launch the “Facebook for Vietnam” campaign to celebrate the 25th anniversary of Việt Nam - US relations on May 24. — Photo courtesy of Facebook

HÀ NỘI — Facebook, in partnership with the US Mission to Việt Nam and partners, launched a “Facebook for Vietnam” campaign to celebrate the 25th anniversary of Việt Nam - US relations on May 24.

The campaign is a first-of-its-kind comprehensive programme designed exclusively for Việt Nam under the social media hashtag #fb4vn.

“Facebook for Vietnam” puts existing and newly created programmes in Việt Nam under one hashtag. Running in Việt Nam from May until December 2020 and focusing on five pillars: Innovation, Digital Economy, Safety and Digital Literacy, Cities and Community, the campaign presents Facebook’s contributions and investments that will support Việt Nam to become a fully digital nation.

“Facebook is one example of the many US companies that play a vital role in the daily lives of Vietnamese citizens – by connecting family and friends, and also serving as a business platform and news source, all of which have been especially important during the COVID-19 pandemic. As we celebrate the 25th anniversary of diplomatic relations this year, the “Facebook for Vietnam” campaign, which further expands Facebook’s socio-economic development projects throughout the country, demonstrates both Facebook’s and the United States’ long-term commitment to the prosperity of Việt Nam,” said H.E. Mr. Daniel Kritenbrink, US Ambassador to Việt Nam.

Nguyệt Nguyễn, Country Head of Public Policy, Việt Nam at Facebook shared: “Việt Nam is an important market for Facebook, with a digital economy that is growing at a remarkable pace. The COVID-19 pandemic has taken a toll on the global economy as well as the local business landscape, especially small and medium businesses that have been heavily impacted. With this campaign, we want to work more closely with the Government, partners, non-profit organisations and others to help Việt Nam quickly recover from the crisis while creating opportunities for people to build digital literacy skills, helping businesses grow and creating jobs in the digital economy.”

The “Facebook for Vietnam” campaign will extend Facebook’s activities to more areas and provinces to support Việt Nam’s Industry 4.0 goals. It once again reinforces Facebook’s long term commitment to the country, especially during and after the COVID-19 pandemic.

In recent years, Facebook has collaborated with different partners in Việt Nam to implement projects which promote Việt Nam’s socio-economic growth. They included: “#SheMeansBusiness” & “Facebook Community Boost” which helped train and consult over 10,000 small and medium enterprises in-person, in which nearly 6,500 women entrepreneurs attended our #SheMeansBusiness workshops; and “We Think Digital” which pilot trained 244,813 secondary school students and 1,227 teachers on digital literacy across 13 provinces in Việt Nam in 2019.

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