Ho Chi Minh City, 20 September 2024 — Indochine Counsel is excited to announce the launch of its new corporate identity, marking an important milestone in the firm’s continuous growth and evolution. This launch coincides with the unveiling of our newly revamped website, reflecting our relentless commitment to providing clients with excellent legal services.
With nearly 18 years of experience, Indochine Counsel has established itself as one of Vietnam’s leading commercial law firms, supporting both international and domestic clients. We are dedicated to delivering tailored legal services that address the distinct needs of our clients. By offering insightful and pragmatic solutions, we ensure that clients receive strategic legal guidance, enabling them to navigate complex transactions, mitigate risks, and capitalize on opportunities. Our focus on building long-term partnerships ensures that we remain a trusted advisor throughout their business journey.
In line with our development and modern approach, we are refreshing our brand to better reflect our progress and who we are today. The new logo embodies our forward-looking vision while maintaining our core values. It integrates design elements that effectively convey our vision, mission, and objectives.
Key features of Indochine Counsel’s new logo include:
- Logomark: The logo features a square containing the letters “I” and “C”, arranged aesthetically and securely to convey stability and trustworthiness.
- Brand Name: “INDOCHINE COUNSEL” is positioned to the right of the symbol, ensuring readability and maintaining a consistent font style.
- Horizontal Line: Following the word “COUNSEL”, the horizontal line provides balance to the overall logo, emphasizing fairness within the legal industry.
- Deep Blue Color (IC Blue): This color conveys reliability and safety, symbolizing stability and integrity. It is often associated with professionalism and gravitas, fostering client confidence.
- Light Blue Color: The light blue of the horizontal line represents fairness and transparency, emphasizing transparency and integrity in the legal consulting process. It also signifies dynamism and efficiency, illustrating the ability to resolve issues timely and effectively.
The new logo reflects our unwavering commitment to integrity and transparency, reinforcing Indochine Counsel’s role as a dependable legal partner while upholding the high standards of professionalism and efficiency our clients expect.
The new corporate identity will also feature a shift in our brand colors, pantone, and marketing collaterals, redefining our position as one of the leading law firms in Vietnam – a key player emerging from the heart of the Asia Pacific region.
Our legal name and brand name remain unchanged, and this new corporate identity will not affect our operations, nor the strong relationships we have cultivated with clients and partners over the years.
About Indochine Counsel
Established in October 2006, Indochine Counsel is a premier commercial law firm in Vietnam. We are ideally positioned to help international investors and foreign firms navigate the legal landscape in one of Asia’s most dynamic and exciting countries. With over 45 lawyers and staff in two offices, Ho Chi Minh City and Hanoi, Indochine Counsel offers expertise in a dozen practice areas, assisting you throughout the entire life cycle of your business. We are your trusted partner in Vietnam for international and domestic legal solutions. For more information about Indochine Counsel, please visit our website at https://indochinecounsel.com/.
