Vietnam’s e-commerce sector continues to evolve as the Government implements the E-Commerce Law and Decree No. 248/2026/ND-CP, which took effect on 1 July 2026. For businesses operating or expanding e-commerce activities in Vietnam, understanding the applicable platform model, registration and operational requirements, foreign platform rules and related investment conditions is increasingly important.
In our latest Industry Spotlight, Ms. Nguyen Thi Nhung, Associate | Hanoi Office provides a practical overview of notable requirements under Decree No. 248/2026/ND-CP and their implications for businesses operating in Vietnam’s e-commerce sector.
Key Highlights of the Report:
- Platform operator responsibilities – key obligations applicable to different types of e-commerce platforms, including operational, information and compliance requirements
- Registration and operational requirements – key requirements for e-commerce platforms and related service providers under the new framework
- Foreign e-commerce platforms – registration requirements and key considerations for businesses conducting cross-border e-commerce activities in Vietnam
- Foreign investment conditions – requirements applicable to foreign investment in certain e-commerce platform management and operation activities
- E-contract authentication services – key licensing and operational requirements for businesses providing e-contract authentication services
As Vietnam continues to develop its e-commerce regulatory framework, businesses should review their platform models, operational arrangements and compliance obligations to understand how Decree 248 may affect their activities.
Read the full Industry Spotlight here.
Stay tuned for more industry insights as Indochine Counsel tracks key regulatory developments shaping Vietnam’s digital economy.
